Jodie Whelan, PhD
Hello! I'm Jodie. I am an associate professor of marketing at York University in Toronto, Canada. My research investigates how childhood experiences and situational influences shape adult consumer behaviour, and in particular, how people interact with and relate to brands. Working at the intersection of marketing and psychology, I primarily use experimental and survey methods to explore to what extent interpersonal tendencies can be transferred to the consumer domain and when or why the consumer domain alters these tendencies in meaningful (and interesting) ways.
What I Do
Student Testimonials
She is the best prof ever.
An example of how all profs should be. Jodie G. Whelan actually cares about what she's teaching, and it's contagious and helps me learn. She simplifies complex concepts so effortlessly it's extremely impressive.
Professor Whelan is probably one of the best professors that have ever taught me! She is fair, insightful, very aware and educated when it comes to consumer behavior and is so passionate about her job. Her passion is contagious and the class environment she provided made all her students feel welcome and safe to participate.
Professor Whelan is by far one of the best professors I have had at York. She is extremely understanding, explains concepts well, and is extremely engaging. I will definitely be taking more classes with her in the future because of how much knowledge I have gained from this course.
Professor J. Whelan is a true gem for the dept of marketing in my view. I will rate the Professor 10/10 in all attributes. She went above and beyond by helping me outside of the course work by applying the course concepts to real life business issues which I rate. Professor was always open to discuss ideas through email and showed interest in my pursuit of applying course concepts to other topics (politics). She was well prepared in all her teachings and never a lecture where she is not happy to see the students.
The instructor for this course was fantastic. I have taken a course with her before and very much enjoyed her lecture style and how she engages the class. If given the opportunity I would take another course taught by her in a heartbeat. She definitely has a good way of making you understand the course material and engaging with you. Grading and making for the course always seems fair and honest as well.
